Plus, It's still fun.
Wednesday, January 25, 2012
ALthough this example is lessened by the fact that it is used for commercial and advertising purposes, there is still a great thing happening in this video. The main part that catches my attention is the willingness of (supposed) strangers to try this experiment, and to see it through, with the concern of viewing the display in its full form at the heart of their involvement--the mystery of what is breaking the norm in plain sight. A wide open area is made into an interactive piece of art for few to create, and all to watch. Regardless of the questionable nature of this advert, I think that this level of involvement and sense of community over this one instance can be applied to public art, or even devolope a co-dependent relationship.